Fraser Doherty’s 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.<br /><br /><br />Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?<br />In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi – million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.<br />By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:<br />• Come up with a business idea without the guesswork<br />• Create a kick-ass brand, website and on-line marketing campaign<br />• Promote your product<br />Th
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